The extinction crisis facing plants and animals around the world will be writ large this holiday season in the heart of New York City's bustling Times Square. Just in time for the massive Macy's Thanksgiving Parade, the Center for Biological Diversity today launched a public service ad that will appear on CBS's Super LED Screen, a 520-square-foot television screen on 42nd Street between 7th and 8th avenues in the heart of Times Square Plaza. The ad features iconic endangered species, including the jaguar and the polar bear, that will be wiped off the Earth if we don't act fast; it encourages viewers to act to save them.
The ad -- scheduled to run once an hour for 18 hours a day until the ball drops on New Year's Eve – arrives just in time for the holiday shopping season. An estimated 2.5 million people will pass by the screen for Macy's Thanksgiving Day Parade. Another 23 million or so will see it by the end of December. During this massive consumer season, we will be reminding people that there's something much bigger happening -- the extinction of hundreds of species and loss of biodiversity on the planet.If you're in Times Square this holiday season and spot the ad, let us know. And if you're not in the Big Apple, you can still watch the ad and learn more at ExtinctionCrisis.org, the new Center Website created just for this ad.
Today, as the human footprint on the planet rapidly grows, scientists estimate we’re losing species at 100 to 1,000 times the natural rate. Without help, 30-50 percent of all species could be on a path to extinction by 2050. And because each species’ extinction potentially leads to the extinction of others connected in a complex ecological web, numbers of extinctions are likely to snowball in the coming decades as ecosystems unravel. Allowing this to happen would not only impoverish the natural world but also our place in it. We can stop this nightmarish scenario, but we have to act now to save these species and the wild places they live.
To view the ad CLICK HERE