Saturday, May 14, 2011

Re-Posting: WWF


Save the Cerrado

The beautiful Cerrado in Brazil is one of the world's great ecosystems - holding 5% of life on Earth. But right now it's disappearing fast due in large part to rapidly increasing soya production for animal feed.

Simple choices from UK supermarkets can help stop this.As much as 21% of Brazil is covered by the little-known but precious Cerrado savannah. But right now the Cerrado is disappearing faster than the Amazon rainforest. One of the main causes is commercial agriculture – especially vast fields of soya. We can all help by simple changes in our eating habits – and by persuading supermarkets to source soya that does not cause deforestation.

About 40 years ago it was found that the nutrient-poor soil of the Brazilian Cerrado could be altered with fertilisers to become ideal for producing cereal crops, including soya beans. Since then, half of the natural Cerrado has been destroyed – an area bigger than the UK, Germany, Italy and Portugal combined. And the destruction continues.

If we don't do something about it now we will lose it completely. Your supermarket can help save the Cerrado

The Cerrado isn’t as high-profile as the Amazon, but this vast Brazilian savannah is being destroyed even faster than that famous rainforest. Our eating habits in the UK are part of the problem, but can also be part of the solution. You might not think you eat much soya, but our farm animals do – 80% of soya is used to feed chickens, pigs, cows and other livestock. So if you eat meat, or eggs, or drink milk, chances are you’re indirectly consuming soya from the Cerrado and places like it.Half of Brazil’s Cerrado has already been destroyed to grow crops like soya beans or to raise cattle. But it doesn’t need to be that way. There’s a new type of soya certification that will soon be available for the first time in the UK, produced to higher standards set by the international Round Table on Responsible Soy (RTRS).Please help us persuade UK supermarkets to support RTRS, avoid buying soya that is part of the problem and save precious environments like the Cerrado. The crucial thing is to urge your supermarkets to commit to buying all their soya from RTRS certified sources by 2015 – so soya can be better for people and for nature.

Start making a difference - email the supermarket bosses today!
To take action and email the UK's main supermarkets please CLICK HERE.

To find out more about what WWF are doing to help save the Cerrado please CLICK HERE.  

Check out the amazing shadow video below (this video should win an award for its eloquent execution and ingenuity as well as for what it stands).


Save the Cerrado from WWF-UK on Vimeo.

I've already emailed all the supermarkets, but so far have only received generic holding mails, so once I get a reply will let you know what they're saying.

And please remember to pass the message on and tell your friends and family!

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