Saturday, September 17, 2011

How great is this?

Just stumbled across this and am totally inspired now. What an ingenious and creative way of thinking of donations. I think the thing I love most about the idea, is that not only does it raise awareness and reduces carbon footprints, but it is a step in the right direction to moving away from consumer habits of "buying" our green consciousness and thinking that by paying we have 'done our bit', when in fact it is in the doing where all the difference lies, no matter how small and seemingly insignificant.  People are easily persuaded to sponsor with money or sign a petition as this require little-to-no effort, especially on-going long term effort, but the real challenge is changing behaviour change, attitudes or habits and DoNation is a perfect gateway into this. Start small, give people the confidence and knowledge that a) they can do it and b) its not that hard once you try and who knows where they'll run with it. Bravo!

For more information about DoNation, register your challenge or sponsor a friend please CLICK HERE.

The DoNation from The DoNation on Vimeo.

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