After two years of mobilising, agitating and negotiating to green Facebook, the internet giant has today announced its goal to run on clean, renewable energy. More than 700,000 people from all over the world joined to make this possible! Facebook's message to energy producers is clear: invest now in renewable energy, and move away from coal power.
In addition, Greenpeace and Facebook will collaborate in the promotion renewable energy and encourage major utilities to develop renewable energy sources.
Facebook has also committed to develop programmes with Greenpeace so that its users can save energy and engage their communities in clean energy decisions. The possibilities for helping to empower and mobilise people around the world to launch an energy revolution are staggering.
From today, Facebook has a siting policy that states a preference for access to clean, renewable energy supply for its future data centres – the places where its computers live. Coal power is still a feature of Facebook for now but, as they say in the IT sector, it's been deprecated.
Congratulations and thank you to everyone who helped us get here. Now please announce it to the world! Boast about how you helped our Facebook campaign to success - on Facebook -- you deserve it! The good people at Facebook also deserve our thanks for rising to the challenge and setting the bar for internet companies with its data centre siting policy. Campaign supporters even set a Guinness world record for the most Facebook comments in 24 hours.
The campaign to green Facebook took off in February 2010, just after the company announced its plan to build a data centre that would run on electricity made primarily by burning coal.
Energy efficiency is important, but for an energy revolution to save the planet we also need to upgrade to green energy. Who will be next?
Click to tweet and encourage other IT leaders to beat Facebook's commitment: