Monday, July 30, 2012

Re-posting: WWF & Pukka


In recognition of their 10th anniversary this year, herbal tea company Pukka have launched an exciting new campaign to ‘Create a Beautiful World’. The campaign not only aims to celebrate the natural world in which Pukka grow their herbs, but to raise awareness of the company’s ongoing commitment to conservation – including a new partnership with WWF-UK, designed to raise more than £50,000 for the charity’s global projects.

Pukka are perhaps best known for their eclectic selection of organic, herbal teas – with each beautifully illustrated packet adorning the supermarket shelves. But fewer people know about their work to make our world a more beautiful place. Each year, Pukka plant more than 20 million plants and trees, and invest in renewable energy, sustainable projects and reforestation programmes. And it’s this philosophy that’s formed the inspiration for their new campaign – helping people to enjoy a happier, healthier life whilst taking care of the world in which they live.

As part of the ‘Create a Beautiful World’ campaign, Pukka have launched a delicious new Peppermint & Licorice tea pack – 20 pence from which will go towards WWF’s conservation projects worldwide. But this isn’t the only way they want us to make our world more beautiful. They’ve also created a unique film competition – asking people to upload the photos or short video clips of what makes their world a lovelier place. By tagging this with #beautifulworld your photo or video could end up in the final Pukka film, due to be screened in November, and will also help you win lots of lovely Pukka prizes.

The Pukka campaign is the product of six months working with creative agency Neo, and illustrator Oda Sonju, to deliver a compelling message and bring the beauty of the natural world to life. To find out more about the campaign, and see how you can make your world more beautiful CLICK HERE.

The very nice peeps at Pukka have also been very kind in creating a unique 15% discount voucher code for you lovely people who read my blog and I thought that this would be a nice way for me to say thank you for sticking with me, it is greatly appreciated!. 
Therefore without further delay, the discount code is Bwblog_15%

For more information and to visit Pukka's very trippy but cool website please CLICK HERE.

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